RED7 Analytics

What we do

We're on a mission to help you unlock the untapped potential within your data

Data Visualisation

Data visualisation transforms information into visual formats like charts, graphs, and maps, making it easier to spot trends, outliers, and patterns. This is crucial in today's era of big data, helping to interpret vast amounts of information for data-driven decisions.Visual elements naturally attract our attention. We instantly differentiate colors and shapes, a trait leveraged in data visualisation. It's not just about presenting data; it’s about making it memorable and understandable. Good visualisations turn complex data into compelling stories, making it simpler to internalise and act upon.In the age of Big Data, visualisation tools are indispensable for sifting through immense data volumes. They craft narratives from data, emphasizing key findings and simplifying complex information. It's not just about beautifying graphs but striking a balance between aesthetics and functionality. The right visualisation can make data accessible and engaging.Data visualization isn't limited to basic charts and graphs. It encompasses a wide array of techniques, each suited to different types of information. From simple bar charts to complex dashboards, each method serves a unique purpose in presenting data effectively. Understanding these various forms is key to leveraging data visualisation in any field.

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Data Management

Data management is a critical process in today's digital landscape, encompassing the practices, architectural techniques, and tools used to manage the data lifecycle needs of an enterprise. It's the backbone of modern organisations, ensuring that data is accurate, accessible, and secure. In an era where data is a pivotal asset, effective data management is not just an operational necessity but a strategic advantage.Central to data management is the concept of data lifecycle, which involves the creation, storage, maintenance, and eventual archiving or deletion of data. Each stage requires specific strategies and tools. For instance, data storage might utilise cloud-based solutions for scalability, while maintenance involves regular updates and data cleaning to ensure accuracy and relevance.Data governance is another key aspect. It sets the policies and standards for data usage, ensuring compliance with legal and ethical standards. This includes managing data privacy, a critical concern in a world increasingly aware of the value and vulnerability of personal data. Effective governance helps in building trust and credibility, both internally and externally.In the context of big data, data management must also deal with challenges like volume, variety, and velocity. This involves employing advanced tools and methodologies, such as database management systems and data warehouses, to handle large-scale data efficiently. Data analytics and business intelligence are integral parts of this process, turning raw data into actionable insights.Furthermore, data integration, the process of combining data from different sources, is essential in providing a unified view. This is crucial in decision-making, as it ensures that insights are derived from a comprehensive data set. The rise of machine learning and AI in data management is also noteworthy. These technologies bring sophisticated analysis capabilities, predictive modeling, and automation, further enhancing the value of managed data.In summary, data management is a multifaceted discipline crucial for modern organisations. It encompasses the handling of data throughout its lifecycle, ensures governance and compliance, deals with the complexities of big data, and leverages advanced technologies for enhanced decision-making. As data continues to grow in volume and importance, robust data management practices become increasingly vital for operational efficiency and strategic insights.

Advanced Analytics and Artificial Intelligence (AI)

Advanced Analytics and AI are transforming the landscape of data interpretation and decision-making processes in businesses and organisations worldwide. At the heart of this transformation is the ability to not only collect and store vast amounts of data but to analyse and draw meaningful insights from it. Advanced analytics goes beyond traditional data analysis, employing sophisticated techniques like machine learning, predictive modelling, and big data analytics to unearth deeper insights.AI, or Artificial Intelligence, is a pivotal element in this field. It refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. AI can handle tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. When integrated with advanced analytics, AI can process and analyse data at a scale and speed beyond human capability.One significant application of AI in advanced analytics is predictive analytics. By using algorithms and machine learning, businesses can predict future trends and behaviours, allowing for more informed decision-making. For example, in retail, predictive analytics can forecast sales trends, helping in inventory management. In finance, it can be used to assess risk and make investment decisions.Another area where AI and advanced analytics are making a mark is in customer experience and personalisation. By analysing customer data and behaviour patterns, businesses can tailor their products, services, and marketing strategies to individual preferences. This level of personalisation is becoming a key differentiator in customer-centric industries.Moreover, AI-driven analytics are crucial in automating complex and repetitive tasks. This automation not only increases efficiency but also frees up human resources for more creative and strategic tasks. In healthcare, for instance, AI algorithms can analyse medical images faster and often more accurately than human radiologists, aiding in early disease detection.In addition, advanced analytics and AI are playing a crucial role in solving complex global challenges. From climate modelling and environmental protection to managing traffic flows in smart cities, the applications are vast and impactful.In conclusion, advanced analytics and AI are at the forefront of a data-driven revolution, offering unprecedented capabilities in data processing, analysis, and decision-making. Their applications span various industries, driving efficiency, personalisation, and innovation. As these technologies continueto evolve, they promise to unlock even more potential in understanding and utilising data to its fullest.

Privacy Policy

1. Purpose of the policyRED7 Analytics (and its Related Entities and Related Bodies Corporate, as defined under the Corporations Act 2001 (Cth)) (RED7) is committed to protecting the privacy of personal information obtained through its operations as a professional services firm. RED7 is bound by the Privacy Act 1988 (Cth) (Privacy Act), including the Australian Privacy Principles (APPs), and any relevant privacy code registered under the Privacy Act.

The purpose of this policy is to generally inform people of:

• how and when we collect personal information and personal data
• how we use and disclose personal information and personal data
• how we keep personal information and personal data secure, accurate and up-to-date
• how an individual can access and correct their personal information and personal data; and
• how we will facilitate or resolve a privacy complaint.

2. Policy StatementThe 13 Australian Privacy Principles apply to personal information, that is, information or an opinion (whether true or not) relating to an identified individual or which can be used to reasonably identify that individual. Please note that information about companies is not personal information. However, the principles will apply to an individual who is carrying on a business as a sole trader. All RED7 offices in Australia are subject to policies and procedures that seek to ensure that the organisation complies with the Australian Privacy Principles.

3. The kinds of personal information we collect and holdRED7 collects personal information for the following purposes:• Answering enquiries from clients and prospective clients
• Data analysis services
• Various Information Technology related services
• Artificial intelligence services and
• Marketing servicesRED7 also collects personal information that is reasonably necessary for, or directly related to those purposes.The specific types of personal information RED7 may collect and hold includes the following:• title
• name
• company name
• residency
• date of birth
• country of residence
• contact details such as address, email address
• business/mailing address
• nature of business
• bank account and credit or debit card details
• advice received from the client or prospective client that may contain additional personal information, such as family relationships and other business-related connections
• qualifications, memberships and other accreditations
• financial records
• racial or ethnic background, political or religious beliefs; and
• online interactions with our website, publications, alerts and social media activityAs set out below, RED7 also collects certain information that is not directly and specifically provided by third parties, such as an IP address, browsing pattern on the site, click stream, and the status of cookies placed on a computer. RED7 does not collect any personal information other than information reasonably necessary for, or directly relating to, the primary purpose for which RED7 has been engaged or may be engaged, or its other functions and activities.

4. How we collect personal informationAs much as possible, RED7 only collects personal information that has been directly provided to us by our clients or prospective clients, associates of clients, our suppliers or potential suppliers, our employees or potential employees, or is otherwise available in the public domain where this information will assist us with the provision of services to our current and prospective clients. Information may have been provided verbally or in writing (including by email or through web forms).

RED7 may from time to time collect personal information from alternative sources. Some examples of these alternative collection events are:• concerning an associate of a client or a prospective client (e.g. a spouse or a child) where it is considered unreasonable or impracticable to seek this same information directly from the associate• when we collect personal information about you from third parties• personal information collected from your business card• when we collect information from you in order to provide you with services, a quote for services or our invoices in relation to services rendered• when we collect personal information about you when you register to attend or attend an event; or• when we collect personal information about you from publicly available sources including but not limited to, court judgments, directorship and bankruptcy searches, Australia Post, White Pages directory, and social media platforms (such as LinkedIn, Facebook, Twitter, Google, TikTok, Instagram, Twitch, Kick, Meta etc.).Also, our website uses cookies to identify site users and their interests and to track usage of the site. Cookies are small pieces of text stored on a computer that help us to know which browser the operator is using, where they have been on the site and any web sites to which they may link in order to use some of our features. By acceptance of our cookie, the user will be permitted access to certain pages of the site without having to log in each time they visit. A user who does not accept the cookie from the site may not be able to access certain areas of the site.We also log IP addresses, or the location of computers on the internet to help diagnose problems with our server and to administer the site. If the user prefers not to accept a cookie, they can set their web browser to warn them before accepting any cookies. Alternatively, they can refuse all cookies by turning them off in their web browser.If RED7 collect details about you from someone else, we will whenever reasonably possible, make you aware that we have done this and why, unless special circumstances apply, including as described in this clause below. In general, we will not tell you when we collect personal information about you in the following circumstances:• where information is collected for publically available sources including but not limited to, Freedom of Information Act 1982 (Cth), searches, court judgements, directorship and bankruptcy searches, social media platforms (such as Facebook, Twitter, Google, TikTok, Instagram, Twitch, Kick, Meta etc.); or• as otherwise required or authorised by law.

Unsolicited informationIn the event RED7 collects personal information from you, or a third party, in circumstances where we have not requested or solicited that information (known as unsolicited information), and it is determined by RED7 (in its absolute discretion) that the personal information is not required, we will destroy the information or ensure that the information is de-identified.In the event that the unsolicited personal information collected is in relation to potential future employment with RED7, such as your CV, resume or candidacy related information, and it is determined by RED7 (in its absolute discretion) that it may consider you for potential future employment, RED7 may keep the personal information on its human resource records.

5. How we use your personal informationRED7 may at times use and disclose personal information about an individual for the “primary purpose” of collection (i.e. the dominant or fundamental purpose for which that information is collected).
As well as abovementioned purposes, that “primary purpose” includes facilitating our internal business processes, communicating with clients, prospective clients and other external parties, providing ongoing marketing information about our products and services, complying with our legal obligations and dealing with enquiries and complaints.In certain circumstances, the law may permit or require us to use or disclose personal information for other purposes (for instance where a client would reasonably expect us to and the purpose is related to the purpose of collection).

Sensitive informationSensitive information is a subset of personal information. It means information or opinion about an individual’s racial or ethnic origin, political opinions, membership of a political organisation, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual orientation or practices, criminal record, health information about an individual, genetic information, biometric information that is to be used for the purpose of automated biometric verification or biometric identification or biometric templates.Our policy is that we attempt not to collect sensitive information about our clients or prospective clients, however that may not always be possible. If any of our clients or prospective clients elects to provide us with any sensitive personal information, we will take all reasonable steps to ensure that the sensitive information is securely protected.
In the event we propose to use such personal information other than for the reasons set out in this policy, we will first notify you or seek your consent prior to such use.

6. Disclosure of Personal InformationRED7 will ordinarily make the following disclosures of your personal information where it is necessary to support the delivery of the client services or other related activities:• third party service providers utilised in connection with any administrative matters;
• service providers (including IT service providers and consultants) who assist RED7 in providing or marketing our services;
• related entities and related bodies corporate of RED7;
• third parties in connection with the sale of any part of RED7’s business;
• our contractors and agents;
• superannuation details to a fund administrator;
• Tax File Number Declaration to the Australian Taxation Office;
• where RED7 is required by law to provide personal information so that RED7 complies with court orders, subpoenas or other legislation that requires us to provide personal information (for example, a garnishee order).
• your superannuation company; and
• the Australian Taxation Office.
We may also provide a client’s or prospective client’s personal information to credit reporting bodies and other credit providers.
We may also use or disclose your personal information and in doing so we are not required to seek your additional consent:
• when it is disclosed or used for a purpose related to the primary purposes of collection detailed above and you would reasonably expect your personal information to be used or disclosed for such a purpose;
• if we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious or imminent threat to an individual’s life, health or safety or to lessen or prevent a threat to public health or safety;
• if we have reason to suspect that unlawful activity has been, or is being, engaged in; or
• if it is required or authorised by law.Should it be necessary for RED7 to forward personal information to third parties outside the firm, we will make every effort to ensure that the confidentiality of the information is protected.In the event we propose to disclose such personal information other than for the reasons set out in this policy, we will first notify you or seek your consent prior to such disclosure.If you have received communications from us and you no longer wish to receive those sorts of communications, you should contact us via the details set out at Section 10 and we will ensure the relevant communications cease.

Overseas disclosuresThe nature of our business activities may on occasion require that personal information be disclosed to overseas recipients in order to provide the services contemplated under the terms of our engagement or prospective engagement. The location of any overseas recipients of this information will depend upon the nature of the client assignment being conducted or contemplated, and could include Israel, Mauritius, Netherlands, New Zealand, Singapore, the United Kingdom, and the United States.As we use service providers and platforms which can be accessed from various countries via an Internet connection, it is not always practicable to know where your information may be held. If your information is stored in this way, disclosures may occur in countries other than those listed above.In addition, we may use overseas IT services (including software, platforms and infrastructure), such as data storage facilities or other IT infrastructure. In such cases, we may own or control such overseas infrastructure or we may have entered into contractual arrangements with third party service providers to assist RED7 with providing our products and services to you.By submitting your personal information to RED7, you expressly agree and consent to the disclosure, transfer, storing or processing of your personal information outside of Australia. In providing this consent, you understand and acknowledge that countries outside Australia do not always have the same privacy protection obligations as Australia in relation to personal information.The Privacy Act 1988 requires us to take such steps as are reasonable in the circumstances to ensure that any recipients of your personal information outside of Australia do not breach the privacy principles contained within the Privacy Act 1988. By providing your consent, under the Privacy Act 1988, RED7 is not required to take such steps as may be reasonable in the circumstances. However, despite this, we acknowledge the importance of protecting personal information and have taken reasonable steps to ensure that your information is used by third parties securely and in accordance with the terms of this Privacy Policy.If you do not agree to the disclosure of your personal information outside Australia by RED7, you should tell RED7 that you do not consent. To do this, either elect not to submit the personal information to RED7 after being reasonably informed in a collection notification, or please contact us via the details set out at Section 10.

7. Direct marketingYou give your express and informed consent to us using your personal information set out in Section 3 where that information relates to the provision of services to you or marketing activities to provide you with information and to tell you about our products, services or events or any other direct marketing activity (including third party products, services, and events) which we consider may be of interest to you, whether by post, email, SMS, messaging applications and telephone (Direct Marketing Communications).If you have provided inferred or implied consent (e.g. not opting out where an opt-out opportunity has been provided to you) or if it is within your reasonable expectation that we send you Direct Marketing Communications given the transaction or communication you have had with us, then we may also use your personal information for the purpose of sending you Direct Marketing Communications which we consider may be of interest to you.If at any time you do not wish to receive any further Direct Marketing Communication, you may ask us not to send those to you or disclose your information to other organisations for that purpose by using the “unsubscribe” facility in the Direct Marketing Communications.

8. Credit information and our Credit Reporting PolicyThe Privacy Act 1988 (Cth) contains provisions regarding the use and disclosure of credit information, which applies in relation to the provision of both consumer credit and commercial credit.As we provide terms of payment of accounts which are greater than 7 days, we are considered a credit provider under the Privacy Act in relation to any credit we may provide you (in relation to the payment of your account with us).We use credit related information for the purpose set out in Section 3 above and our Credit Reporting Policy.We will store your credit information you provide us or we obtain about you in accordance with our Credit Reporting Policy. Please refer to our Credit Reporting Policy if you wish to make a complaint about our handling of your credit information.

9. How we store your personal informationOnce we collect your personal information, we will either hold it securely and store it on infrastructure owned or controlled by us or with a third-party service provider who have taken reasonable steps to ensure they comply with the Privacy Act.RED7 will take all reasonable steps to protect against the loss, misuse and/or alteration of the information under its control, and that the information it holds is accurate, complete and up to date including through appropriate physical and electronic security strategies.Only authorised RED7 personnel are provided access to personal information, and these employees are required to treat this information as confidential. We may need to maintain records for a significant period of time. However, when we consider information is no longer needed, we will destroy or permanently de-identify these records.

10. Accuracy of personal informationRED7 will take all reasonable steps to make sure that any personal information collected, used or disclosed is accurate, complete and up to date. As the accuracy of personal information largely depends on the information that you provide to us, we request that you advise us of any errors in or updates require to your personal information. If you believe that the information we hold about you is inaccurate or out of date, you may contact our Privacy Officer (refer Section 10) and we will update the relevant information accordingly.

11. Access to personal informationUnder the Australian Privacy Principles, you have the right to request access to any personal information that we may hold about you and to advise us if the information should be corrected. The Australian Privacy Principles set out the circumstances when we can refuse those requests. If we do refuse your request, we will provide you with a written notice that sets out the reasons (unless it would be unreasonable to provide them to you).Subject to our right to refuse access, RED7 will provide you with a report that lists any personal information that we may hold about you.
Our policy is to provide written acknowledgement of our receipt of any request for access to personal information or a request for correction of personal information within 7 days of the request being received. We will then provide a written response within 30 days of our receipt of the request.If you would prefer to submit a privacy request using a pseudonym or otherwise keep your identity secret, RED7 will do its best to support that request if it is feasible to do so under the circumstances.

12. ComplaintsRED7 has effective systems and processes in place to resolve privacy complaints. All complaints will be resolved within 90 calendar days of receipt, unless you have agreed to a longer timeframe in writing.You can make a formal complaint by emailing complaints@red7analytics.com. We will acknowledge your complaint within 3 business days of receipt, or as soon as reasonably practicable. We will then investigate the complaint and consult with any relevant third parties in order to appropriately resolve your complaint. All complaints will be recorded on the RED7 Complaints Register, along with the actions taken to address and resolve these complaints.In order to resolve a complaint, we:1. Will liaise with you to identify and define the nature and cause of the complaint

2. may request that you provide the details of the complaint in writing

3. will keep you informed of the likely time within which we will respond to your complaint, and

4. will inform you of the legislative basis (if any) of our decision in resolving such complaint.

If you wish to make an enquiry about your personal information at RED7, or want to update your registration information, please contact privacy@red7analytics.com

13. Consent, modifications and updatesThis policy is a compliance document prescribed by law rather than a legal contract between two or more persons. However, certain contracts may incorporate all, or part, of this policy into the terms of that contract. In such instances, RED7 may incorporate the terms of this policy such that:• certain sections or paragraphs in this policy are incorporated into that contract, but in such a way that they do not give rise to contractual obligations onto RED7, but do create contractual obligations on the other party to the contract; and• the consents provided in this policy become contractual terms provided by the other party to the contract.By using our website, engaging us to provide you with services, where you have been provided with a copy of our policy or had a copy of our policy reasonably available to you, you acknowledge and agree that you:• give the consents given by you in this policy; and• have been informed of all of the matters in this policy.We reserve the right to modify our policy as our business needs require. We will take reasonable steps to notify you of such changes (whether by direct communication or by posting a notice on our website). If you do not agree to our continued use of your personal information due to the changes in our policy, please cease providing us with your personal information and contact us via the details set out at the Section 10 of this document.

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